Just Follow the Steps: An Accessible and Proven Approach to Behavior Change

Joey Schmitt, Project Director, Action Research

Let’s say you want your community to adopt new behaviors that lead to Increased recycling rates, or decreased energy use, or increased use of public transit….  How do you figure out where to start?  How do you know what behaviors to target, and how do you do know if your efforts have been successful?  Today we will dig into a step by step process that is research-proven and time-tested, leading to measurable (and impressive) results.  And we will hear what drives a man to go out watching lawn sprinklers at 2 am, or stalk litterbugs in a public park.

My guest is Joey Schmitt, the Project Director at Action Research, which specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities.  He has a M.A. in Experimental Psychology, and extensive experience managing large-scale field projects focused on residential energy efficiency. He is well-versed in statistical analysis and the logistical hurdles that come along with implementing large-scale projects.

Connect:

Action Research Website - www.ActionResearch-inc.com

Community Based Social Marketing Website - https://cbsm.com/

Fostering Sustainable Behavior Book - https://cbsm.com/book

Musical Interlude for this episode: Misty Morning Mambo

• Julie Harris - Peruvian Water Whistle, Xiao Flute 

• Alina Plourde - Electric Bass

• Todd Rogers - Viola, Violin, Percussion

full track - https://soundcloud.com/user-263084810/misty-morning-mambo

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